Brunei Darussalam

Market Overview

Total Population

450K

Muslim Population

390K (87%)

Halal Market Size

$800M

Market Growth (CAGR)

7.0%

GDP (USD)

$14.3B

Per Capita Halal Spend

$1,800-2,000

Ease of Business Rank

#66

Regulatory Framework

Halal Authority

Brunei Halal under Ministry of Religious Affairs (MoRA)

Certification Required

Yes — Mandatory

Key Legislation

Halal Meat Act (Cap. 183), Religious Council Act; Edict 61 of 2024 on halal compliance

Import Requirements

Must carry Brunei Halal or recognized equivalent

Labeling Requirements

Brunei Halal mark required; strict display rules

Industry

Trade Intelligence

Top Halal Exports

Brunei Halal-branded food, water, seafood (to GCC, ASEAN)

Top Halal Imports

Processed food, meat, dairy (from Malaysia, Australia, NZ)

Government Incentives

100% profit tax exemption for pioneer industries; BINA investment facilitation

FDI Rules

Foreign ownership in halal food up to 100% in BIDC zones

Consumer Insights

Halal Awareness

Very High

E-Commerce Adoption

Moderate

Cold Chain Maturity

Moderate

Per Capita Halal Spend

$1,800-2,000

Dining Scene

Widespread — virtually all restaurants halal

Halal Food Availability

Widespread — 100% effectively

Tourism Infrastructure

Fully halal-friendly; alcohol restricted

Market Statistics

Official Authority

Brunei Halal under Ministry of Religious Affairs (MoRA)